Videos that tend to go viral? If you are trying to get your content with “spark” and it goes viral, it really helps to have a strong understanding of what kind of content tends to go viral. Of course, no one can predict what is going to be viral, nor can it make something go viral 100% of the time. But by understanding what kind of content tends to be viral, you have a much better chance of creating something that will achieve it. These are some of the main attributes of things that tend to be viral:
Is human. It is rare that a factual, statistical or economic video becomes viral. Instead, it is usually the most human video that goes viral. The homeless man who sings on the street, the baby who laughs at something meaningless, an incredible exhibition of dexterity with the guitar.
Strong emotional content The more emotions you can awaken in your audience, the better. Take one of the most watched videos in the world, “Charlie bit my finger”. The video features a baby whose brother bit his finger; He sits there laughing and complaining at the same time. This video has a staggering 367 million views at the time of this article. That’s more than the population of the United States! One of the main reasons why this video took off so strongly is because of the palpable emotions that were visible in it. The observer can almost “move on” with the baby’s emotions and also experience the joy of playing with his little brother.
Videos that provide unique information. Another type of content that is done really well is that of videos that are informative. The key here is that the videos really have to provide content that can not be found anywhere else. For example, a video that went viral had a science teacher showing how to light a candle without ever touching the wick. Another video that went viral during the 2008 election was one of a dozen famous actors asking people to vote.
Informational videos work in many different industries, but the most important thing is that there is something really unique to them.
The content that attracts specific groups of people. This type of content tends to work very well if it is emotional or informative, but strong. For example, political videos that are informational or emotional may be viral simply because they are passed between members of a party. The new food laws, something that can be seen as boring, could be very interesting for vegans if it affects the food they will want to buy. A video about the new laws could really take off between that specific community.
These are some of the factors that will determine if a video goes viral or not. At the end of the day, a video that is viralized really means that many people want to transmit their content. The key, as with many other things in the business, is simply to create something so amazing that people want to share it.
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