Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions, use more filters, audios in direct messages, countdown, Instagram Shopping in the feed and in the stories, hashtags and mentions that can be put in the biography, share what is published in feed in stories, share the stories of other users, a bar of interactions with an emoji, video chat, sticker for music and GIFs, focus for images and upload photos and videos in a single operation.
It is also important to mention that the organic reach on Instagram has declined and publications are prioritized by affinity with users and accounts that publish more posts, and that it is no longer enough to simply publish, but rather stimulate interaction between accounts.
Instagram, like all social networks, is transforming over time. Each network is a business, and users´ demand largely determines the changes that are being made to them. In our case, using them creatively helps us open and consolidate new markets.