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What is “White Hat SEO”?

Written by graphicsxpress1July 1, 2021

“White hat SEO” is related to a series of SEO tactics aligned with the terms of the search engines.

There’s is a White hat SEO, and its opposite, Black Hat SEO. White hat SEO is something you can do in order to improve your search rankings, and you do it by maintaining the integrity of your website and never violating the terms of that search engine. For example:

High-quality content and services.
Good quality and speed for downloading the sites, and the possibility of getting the whole content in every country with potential clients.
Using meta tags with a criterion of full description and richness.
Making your site´s navigation as easy as it can be.

On the contrary, black hat SEO includes buying techniques to deceive the search engines, and they are risky in several ways. Of course, search engine companies are aware of this, and they are continuously adapting their algorithms to control such practices. One of the possible consequences for a site using black hat techniques is, of course, being banned from the search engines.

There is a list of Google-approved SEO techniques at its Webmaster Guidelines we should look at, and follow. White hat SEO practices are the ethical and sustainable way to be successful in our business. And that´s how we function in Graphicsxpress.

If you want to improve your website contact Graphicsxpress

Written by graphicsxpress1May 30, 2020

SEO

Photo Credit: By seventyfourimages on Envato Elements.

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista, and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page, and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Need help? Contact Graphicsxpress for digital marketing and SEO services.

Written by graphicsxpress1July 24, 2019

Photo Credit: By Jopwell On Pexels. CC0 License

Fifteen seconds? In direct response marketing, the headline is often considered the most important component of any marketing piece.

That’s because it’s the first thing that people read. It’s your first and sometimes only chance to capture your reader’s attention because we only have Fifteen seconds.

People who read your headline should instantly be able to tell exactly what your content is about. It should hammer home the benefit and get them excited to learn more.

==> Using Graphics

Most people’s eyes will gravitate to any graphics on the page before they even read any text.

Using graphics to convey a benefit can be an incredibly powerful tactic. For example, if you’re writing about how to earn money by being a consultant, holding up a picture of your first big consulting check can convey the “what’s in it for me” answer much more powerfully than words ever could.

Make sure you also take advantage of the space right beneath an image. Research has shown that captions underneath images are some of the most-read parts of any website.

==> Using the Opening Paragraph Wisely

Finally, spend a lot of time on your opening paragraph. If your opening paragraph doesn’t quickly convey the benefits of reading your content, you’re probably going to lose your reader. Even if you’re writing a five-page 5,000-word article, your time would be well spent if you spent 20% of it on your first paragraph.

The first paragraph should start out with a strong “hook” sentence. Then the next 3-4 sentences should explain exactly what they’ll get from reading the rest of your article.

If you combine all these techniques, you’ll be able to convey to your readers exactly what they’ll get from reading your content in fifteen seconds or less. This will increase your readership, bring back more returning visitors and ultimately bring you more sales.

Written by graphicsxpress1June 20, 2019

On-Line Marketing , SEO , Social Networking

Photo Credit: By Dean Moriarty on Pixabay. CC0 License

Videos that tend to go viral? If you are trying to get your content with “spark” and it goes viral, it really helps to have a strong understanding of what kind of content tends to go viral. Of course, no one can predict what is going to be viral, nor can it make something go viral 100% of the time. But by understanding what kind of content tends to be viral, you have a much better chance of creating something that will achieve it. These are some of the main attributes of things that tend to be viral:

Is human. It is rare that a factual, statistical or economic video becomes viral. Instead, it is usually the most human video that goes viral. The homeless man who sings on the street, the baby who laughs at something meaningless, an incredible exhibition of dexterity with the guitar.

Strong emotional content The more emotions you can awaken in your audience, the better. Take one of the most watched videos in the world, “Charlie bit my finger”. The video features a baby whose brother bit his finger; He sits there laughing and complaining at the same time. This video has a staggering 367 million views at the time of this article. That’s more than the population of the United States! One of the main reasons why this video took off so strongly is because of the palpable emotions that were visible in it. The observer can almost “move on” with the baby’s emotions and also experience the joy of playing with his little brother.

Videos that provide unique information. Another type of content that is done really well is that of videos that are informative. The key here is that the videos really have to provide content that can not be found anywhere else. For example, a video that went viral had a science teacher showing how to light a candle without ever touching the wick. Another video that went viral during the 2008 election was one of a dozen famous actors asking people to vote.

Informational videos work in many different industries, but the most important thing is that there is something really unique to them.

The content that attracts specific groups of people. This type of content tends to work very well if it is emotional or informative, but strong. For example, political videos that are informational or emotional may be viral simply because they are passed between members of a party. The new food laws, something that can be seen as boring, could be very interesting for vegans if it affects the food they will want to buy. A video about the new laws could really take off between that specific community.

These are some of the factors that will determine if a video goes viral or not. At the end of the day, a video that is viralized really means that many people want to transmit their content. The key, as with many other things in the business, is simply to create something so amazing that people want to share it.

Written by graphicsxpress1June 7, 2019

On-Line Marketing , SEO , Social Networking

Photo Credit: By Kaboompics .com On Pexels. CC0 License

Better at blogging? Getting into the world of blogging can seem overwhelming because there are so many choices available. There is no, one sure fire way to do it that will guarantee success. The information in this article can help you design and launch a blog that accomplishes your goals and reaches your intended audience and with this advice, you can be better at blogging.

Make sure that you are accepting and submitting valuable comments. You want to have as many ways as possible for a backlink to happen. When you do comment, add your URL so that you will have a link created to your blog. This will make it easy for others to find you.

Avoid writing blogs about subjects you have no interest in or know nothing about. It will reflect in your writing and you could possibly come across as uninformed in you are unsure of what you are writing about. This can turn readers off and they will avoid revisiting your site.

Create an email update list for your blog. On your site, offer a place for people to sign up for these updates and send them out every time you post a new blog. Those who are truly interested in following your blog will like the idea of being notified when new content is posted.

Keep your blogs as clear and concise as possible. Comprehensive coverage is no doubt important, but writing a 2000-word blog post is a good way to make sure that it is never read to the end. Readers don’t care about lengthy descriptions, they want you to get to the point quickly so they can learn what they came to find out. They want you to get to the point.

Keep your individual post focused on one point. Blog with the full knowledge that you will be making many subsequent posts and if you tell everything, in the beginning, you may not have anything left to say later! Think of your blogs as being the spokes in a wheel. By themselves they are important but as a wheel, they are incredibly important.

Make sure to post content regularly to keep your readers coming in. Successful blogs usually post new material every day. Don’t let this requirement overwhelm you. If you want, you can write several weeks’ worth of material before opening your blog to the public so that you’ll have material to post if you get stuck. This helps to make posts for days that you have writer’s block.

Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.

It is true that beginning to blog can be overwhelming at first. There are just so many decisions and options. There are many ways to create a successful blog. The information and tips from the above article were designed to help you create a blog that achieves your goals and gets your message to the masses.

If you would like more information because you have a business and you want to promote it with all online marketing strategies. We can help you, contact us: Graphics Xpress.

Written by graphicsxpress1May 23, 2019

On-Line Marketing , SEO

Photo Credit: By Djordje Petrovic On Pexels. CC0 License

Are you choosing a web host? Do you want to set up a site which allows you to send emails to customers automatically? Well, you can, if you choose the right web hosting service. Keep reading to find out what sets web hosts apart and which features you need to run your site efficiently.

Instead of finding a great web hosting company, start your own web hosting company to service your own needs. This can provide many benefits including secondary income and free web hosting if your business takes off. This is a great way to think like an entrepreneur, and make some money instead of paying for web hosting.

Always have a backup plan for web hosting providers. In the event that you experience significant and ongoing problems with your hosting service, you will want to have an alternate already researched. If you are without service for more than a day, start immediately putting your backup plan into action. This will save you the potential for even longer delays if your provider has serious problems.

A good web hosting service should bill you professionally. You should be able to log in with a username and password to have access to your account balance and make secured payments. If you have to send PayPal payments every month without getting account statements, you are not dealing with a serious web hosting service.

Think long and hard before deciding that you want to launch your own web hosting service. This can seem tempting, until you realize that you will likely spend inordinate amounts of time dealing with this service, rather than focusing on the business that you already have. Use the expertise of those who have been doing it for years, and pay them what they are worth.

Read the terms of service when dealing with a web host who offers “unlimited” services. Many times web hosts will offer unlimited bandwidth or sometimes hard disk space. Read the terms carefully, as they may reserve the right to ask you to upgrade your plan if you are a higher profile customer, that has increased usage.

When you are choosing a web hosting company, it is important that you rely on more than just one or two pieces of advice on a recommendation. Many recommendations are from people who haven’t even experienced the web hosting company that they are recommending. Choose wisely, do your research, and know many things about the company that you choose.

If you’re going to use a free web host, make sure that you know all of the restrictions about site content, as different hosts have different rules about what you can post, especially in the areas of music or video, as streaming those can take up bandwidth. If you know the rules, you won’t be in for any surprises.

As you’ve seen, web hosting companies offer different things that can fit your needs and maximize your service. Use the tips above to find the right hosting company and get ready to take your online business to the next level.

Written by graphicsxpress1January 31, 2019

Graphic Design , On-Line Marketing , SEO

Would you like keeping your blog fresh and exciting? A lot of people today are very interested in the subject of blogging, but they aren’t sure what they should be doing to create and manage a well-structured blog. If this is something that catches your interest then you should read further, as the following information can set you on the right path.

Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognize your single brand.

Ensure that the titles of your blog posts are very catchy. Imagine that you are someone who is just browsing the internet and you see your blog post among thousands of others. You should ensure that your blog headline sticks out from the rest.

If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. You will have to search out people and show them you exist. Some ways to do this are with social networking, such as
Facebook and Twitter. Use these sites to communicate with people, not just to post links.

Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.

Minimize the background “noise”. You want your readers to focus on your words and the point you are trying to make. If your background is not somewhat plain, you will draw the readers focus from your entries. Keep your background to a light or white color without images or other distractions.

If you plan to blog for the long haul, then invest in a domain name. It’s inexpensive and will make your blog look more professional. Using your business’s name or something related to it will make it easier for viewers to remember it.

Refrain from using blog designs that are similar to MySpace. This means using extremely busy designs that have too much content on your screen, too many animated graphics, etc. Having these busy designs makes it extremely difficult for your readers to read your blog. As a result, they’ll likely leave.

Consider adding pictures or music to your blog. Stimulating their senses will create a fuller experience, and increase the pleasure of your visitors. Choose pictures and sounds that are relevant to the content of your blog. Before you chose anything, be certain that you are not in violation of any copyright laws.

Building an online presence via blogging is something that takes time, keep this in mind. Just remember that the sooner you start the sooner your potential to build an audience becomes. So do your best to apply all of the knowledge you learned and the audience you’ve been seeking should follow.

Written by graphicsxpress1January 3, 2019

On-Line Marketing , SEO , Social Networking

Photo Credit: on Pixabay. CC0 License

Would you like making friends and money with a tech blog? Blogging is easy and many people are doing it. It almost seems like everyone has a blog these days. However, if you want to have a successful blog, you have to make certain decisions, and set certain goals. Apply what you’ve learned by reading this article to create a unique, successful blog.

Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don’t plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!

If you don’t want to create your own blog from scratch, use a blogging service. Blogging services come in two main varieties. Hosted blogging services store your blog on the company’s servers, while installed services run on your own domain. Some blogging services, such as WordPress, can be used in both ways. Whether you choose hosted or installed, using a blogging service lets you update your blog with a convenient control panel.

Don’t become entrapped with “right now”. hot topic writing can only last as long as the hot topics do. Many times, that is a very short time period. Try writing content that can be easily read months and years down the road. Even if the content is about a hot topic, Try including something timeless in it.

Make a posting routine. This requires lots of self-discipline, but it’s essential to your blog. If it’s not updated constantly, then there’s no blog. Try experimenting until you find one that fits your pace. There are some bloggers that post around 2-3 articles each day, while others post about one each week.

It is vital to your blog that you make yourself known and be visible. You can do this by writing guest posts for other people’s blogs. It may seem a little scary at first, but you will find that other bloggers are eager to let you post on their blogs. Be sure to get familiar with their blog so you can write good, informative posts.

Have your blog feel friendly and warm to visitors. Reply to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back.

As was stated at the beginning of this article, blogging seem to be an easy feat, at first. Everyone seems to have a message they want to impart or information they wish to share. However, you then realize that you need a plan and to start making decisions. Using the tips from this article will help you to design the blog of your dreams.

Written by graphicsxpress1October 12, 2018

Business , E-commerce , On-Line Marketing , SEO , Web Design

Photo Credit: On Pixabay. CC0 License

Blogging is quite popular these days. It is hard to avoid running into a blog wherever you go online. But, creating a successful blog takes planning and making important decisions. Make sure you do your research, and use the advice in this article in order to help you create your blog.

When you are starting to blog, it is important that you never give up. You are not going to get a lot of readers your first day, and even your first week, and that is okay. Just keep writing what you are passionate about, and the readers will come to you.

Try making a blogging set-up. You’re not just going to be writing, you must also create goals, strategies, and evaluations. You must create a place where you may focus on your main goal. Try pick your own particular type of set-up, such as pen and paper to start making a plan for the success of your blog.

Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers’ have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.

Incorporate sharing widgets for social media sites. As you strive to build your readership base, social networking is a perfect way for your readers to share with others. By offering opportunities for your blog to be broadcast to friends and family, you will drive your follower base up drastically.

If you can, you should make use of a custom WordPress theme. In today’s time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes are just fine as long as you change up your header design so that it is more unique.

Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.

Use empty space to improve visual interest in your page. There is a reason why those who produce hard copy material abide by certain formatting rules. Margins, spacing between lines and blocks of text, and even spacing between sentences is important to the overall visual effect of your blog.

If you want to succeed with blogging, you need to make sure that you know what you are doing. Take the time before you start your blog to do research, so that you can make sure to get out of it what you want. Read as much as you can on the subject, and be 100% certain that you have all the knowledge that you need.

As was discussed earlier, bloggers are omnipresent now. There are lots of reasons to develop a blog, but every one has the same broad purpose of conveying messages to readers. Use the tips above to better define and formulate your message in your blog for your intended audience.

Written by graphicsxpress1August 10, 2018

SEO , Social Networking

It’s important to share your passions with others and one way to do this is through the use of a blog. Whether you are traveling abroad, wish to keep in touch with those at home or simply want to share some tips and tricks with others, blogging is a great way to do this. Check the following tips for some great blogging advice and Improve Your Blog!

An excellent tip for blogging is to make use of WordPress. This particular platform is extremely flexible with the various plug-ins that are used when it comes to blogging. WordPress is being utilized by over 12% of a million of the largest websites. It is currently the most popular CMS being used today.

Headlines are what your readers tend to read first. They act like bait. If your bait is good, they will “bite” into the blog post too. However, if your headline is dull, repetitive, commonplace, predictable, or just not intriguing at all, your readers may decide to skip the entire thing.

An important part of having a blog is to voice your own opinions. Find a subject that you are truly interested in and are knowledgeable about and then put yourself out there. People like to hear the opinions of others. Opinions usually get a reaction and reactions garner readers and comments.

You need to post regularly if you want readers to visit your blog over and over. Posting new items frequently keeps your readers’ interest so that they’ll keep coming back. The best blogs have regular content posted to them at least once every day. If you can’t imagine maintaining that pace, then pre-write several weeks’ worth of content. This content can be used when you do not have time to develop content or are having difficulty coming up with content.

Design your blog to keep not just the reader’s interest but also your interest. If you grow bored with what you are writing about, you won’t be likely to keep blogging. Even if you do, the quality of your writing will suffer. Your readers will be able to tell that your writing has lost some of its punch.

Have your blog feel friendly and warm to visitors. Replies to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back.

Make sure you blog is in good health. This simply means performing the regular maintenance a blog page requires for smooth operation and posting highly interesting, updated content. This ensures that your readers always enjoy visiting your blog.

If you can, you should make use of a custom Word Press theme. In today’s time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes is just fine as long as you change up your header design so that it is more unique.

Starting a blog doesn’t have to be as complicated as you may think. By using the tips above, you are well on your way to starting your very own blog. No matter what the use, it is sure to be a success with the wonderful information in the above article!

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