Instagram and Visual Audiences


Photo by @JanBoomImages on Twenty20

As we know, audiences react differently to communication if they are visual, auditive, or tactile people. And of course, we have to cover them all with our advertising campaigns. Social networks don´t, of course, go directly to tactile people, but the visual and auditive sensibilities are crucial in the way we advertise on those networks. Even though social networks were not necessarily intended for advertising at their beginnings, their usefulness for such a purpose is a great business today. Our business.

In order to impact and create a sense of fidelity among our audiences, eye-catching campaigns are a must. The core of this is clearly expressing the emotions we are appealing to (remember: we don´t really sell products or services, but the emotions related to them and the solution of both the emotional and practical problems those products and services help to solve, directly and indirectly).

If the service we are advertising is, for example, one related to home improvement, we can appeal to the interior child of the client and use images close to that of Bob the Builder, using colors like yellow, red, and gray, and curvy shapes. But if the service is financial, we must show a serious and solid image, with straight lines, classic font styles, and colors like gold, silver, black, white, and yellow.

When it comes to videos, the sound complements them, thus giving us a way to work with auditive people. For example, reggaeton music is very basic, infantile, and it goes straight to basic instincts like sensuality, hunger, and a party-like mood, so it works for advertising snickers, fast food, beer, sunglasses, and other things that can appeal to the need for fun, while a classical melody is the right one to announce a big business opportunity in an offices building.

Instagram is the main image and video, but the comments of the audiences are priceless feedback, so community management is absolutely necessary, but the very first thing to keep in mind is positively impacting the visual character of the audiences, and wake up and continuously maintain their curiosity and fascination active.

For more information about Digital Marketing just contact Graphicsxpress. 

The business force in Houston


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The Latest from Instagram

Instagram has been moving forward. Among the most recent that it has launched for the enjoyment of its users we highlight the IGTV format, which allows you to upload videos of at least 15 seconds and a maximum of one hour, as well as new possibilities for using Instagram Stories. Among the latter we have the options to post stories for 24 hours and edit the cover, ask questions, use more filters, audios in direct messages, countdown, Instagram Shopping in the feed and in the stories, hashtags and mentions that can be put in the biography, share what is published in feed in stories, share the stories of other users, a bar of interactions with an emoji, video chat, sticker for music and GIFs, focus for images and upload photos and videos in a single operation.

It is also important to mention that the organic reach on Instagram has declined and publications are prioritized by affinity with users and accounts that publish more posts, and that it is no longer enough to simply publish, but rather stimulate interaction between accounts.

Instagram, like all social networks, is transforming over time. Each network is a business, and users´ demand largely determines the changes that are being made to them. In our case, using them creatively helps us open and consolidate new markets.


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The importance of Instagram in business

Social Media , Social Networking

Instagram in business? As the world changes, so do companies. One of the changes, of course, is the variety of channels to communicate with potential and active customers, and those channels include social networks. Instagram, for example, is important in the first instance to conquer the youngest audience, so more than 60% of the most important brands are there.

This network has managed to reach more audiences than any other in recent years. It has more than 150 million users, so the potential market for a business is out of the question. You can share images and videos with other platforms, so it acts as a multichannel possibility. In addition, tracking people’s comments, tastes and questions help the data mining process, giving a better basis for well-informed marketing decisions.

On the other hand, you can create a friendly environment to talk about your product and reach a different buyer person. So do not miss opportunities to not have your company’s information on Instagram. It is always a great and easy choice.

For more information and design of specific advertising campaigns for your type of business, do not hesitate to contact us: GRAPHICS XPRESS

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